I've collaborated with designers and engineers to create digital experiences for discerning clients at Jaguar Land Rover. I’ve developed new methods to enhance institutional ideation and brand transformation in the luxury space.
At Clusta, I bring people and ideas together, designing tools and creating art that elevates our partners. As a catalyst of multiple disciplines, I turn sparks into momentum — pushing teams and visions further than they imagined.
My research explores the felt sense of time, dreams, and living technology — inspired, too, by my roots in performing music and filmmaking. Through this art, I explore the relationship between humans and technology, and the coevolution of knowledge, innovation and creativity.
Reach out if you’re interested in working with me.
Brand Strategist, Designer, Digital Specialist.
Ivan Friedman
INFLUENTIAL TEXTS:
On Time, Ontology, and Creative Becoming
The Unreality of Time | John Ellis McTaggart
Time & Free Will, Matter & Memory, Creative Evolution | Henri Bergson
Liber Indigo: The Affordances of Magic | Justin Kirkwood
A Thousand Plateaus | Gille Deleuze, Félix Guattari
The Imagination Muscle | Albert Read
On Imagined Worlds and Future Designs
Ethan’s Turtles Blog | Ethan Corcoran
Synthopsis | Pedro Stolf
The Wheel of Time | Robert Jordan
Dune | Frank Herbert
I, Robot | Isaac Asimov
On Dreams, Power, and the Absurd
The Palace of Dreams | Ismail Kadare
The Dumb Waiter | Harold Pinter
Waiting For Godot | Samuel Beckett
The Myth of Sisyphus | Albert Camus
The Queen of Spades | Alexander Pushkin
On Living Systems
Rhizome Cosmology | Oskar Elek (Elek, Burchett, Forbes)
Entangled Life | Merlin Sheldrake
Ocean of Sound | David Toop
Ozone Journal | Peter Balakian