I've collaborated with designers and engineers to create digital experiences for discerning clients at Jaguar Land Rover. I’ve developed new methods to enhance institutional ideation and brand transformation in the luxury space.

At Clusta, I bring people and ideas together, designing tools and creating art that elevates our partners. As a catalyst of multiple disciplines, I turn sparks into momentum — pushing teams and visions further than they imagined.

My research explores the felt sense of time, dreams, and living technology — inspired, too, by my roots in performing music and filmmaking. Through this art, I explore the relationship between humans and technology, and the coevolution of knowledge, innovation and creativity.

Reach out if you’re interested in working with me.

Brand Strategist, Designer, Digital Specialist.

CONTACT

Ivan Friedman

INFLUENTIAL TEXTS:

On Time, Ontology, and Creative Becoming

The Unreality of Time | John Ellis McTaggart

Time & Free Will, Matter & Memory, Creative Evolution | Henri Bergson

Liber Indigo: The Affordances of Magic | Justin Kirkwood

A Thousand Plateaus | Gille Deleuze, Félix Guattari

The Imagination Muscle | Albert Read

On Imagined Worlds and Future Designs

Ethan’s Turtles Blog | Ethan Corcoran

Synthopsis | Pedro Stolf

The Wheel of Time | Robert Jordan

Dune | Frank Herbert

I, Robot | Isaac Asimov

On Dreams, Power, and the Absurd

The Palace of Dreams | Ismail Kadare

The Dumb Waiter | Harold Pinter

Waiting For Godot | Samuel Beckett

The Myth of Sisyphus | Albert Camus

The Queen of Spades | Alexander Pushkin

On Living Systems

Rhizome Cosmology | Oskar Elek (Elek, Burchett, Forbes)

Entangled Life | Merlin Sheldrake

Ocean of Sound | David Toop

Ozone Journal | Peter Balakian